A Career of Building, Selling, and Starting Again
Experiential marketing for major entertainment brands. A 2017 exit. Then I taught myself to ship software. This is the stack of companies, products, and experiments — including the ones that ended.
Quick answers
What companies has Patrick Hadley built?
Hadley Media (sold in 2017), then Momentum Growth Partners and a stack of software properties: CommercialLending.ai, SalesLeadAgent, PayoffAgent, SBACalculators, EquipmentCalculators, CommercialLendingBroker, and SecureBrokerPortal. Some earlier products, including Biglio, were wound down.
What is CommercialLending.ai?
CommercialLending.ai is the flagship product under Momentum Growth Partners: an operating system and intelligence layer for commercial lending workflows. It is a live property still expanding. It is software, not a lender.
What is SalesLeadAgent?
SalesLeadAgent is AI prospecting software for commercial lending brokers. It finds companies showing financing signals, enriches decision-maker contacts, and turns research into outreach.
What is PayoffAgent?
PayoffAgent automates equipment-loan payoff calculations so lender operations teams can replace a 35–50 minute spreadsheet job with a few minutes of software.
Current Focus
Building technology infrastructure for the commercial lending industry
Momentum Growth Partners
Building and operating technology for the commercial lending industry. Not consultants or lead aggregators—we're operators who write code, understand financing, and create solutions that work.
The stack:
Featured Products
CommercialLending.ai
CurrentThe flagship swing: an operating system and intelligence layer for commercial lending. Deal intelligence, lender tools, borrower insights, and the connective tissue between brokers and capital. In active build.
Metrics
- →Parent platform for the lending stack
- →Built for brokers, lenders, and operators
- →Live property — product still expanding
SalesLeadAgent
CurrentAI prospecting for commercial lending brokers. Finds companies showing financing signals, enriches decision-maker contacts, and turns research into outreach instead of leftover lists.
Metrics
- →Built for commercial lending brokers
- →News monitoring, enrichment, and outreach in one workflow
- →Bootstrapped
PayoffAgent
CurrentPayoff calculation automation for equipment lenders. Turns a 35–50 minute spreadsheet job into a few minutes, with accuracy the ops desk can actually ship.
Metrics
- →Built with a live equipment-finance operator in the loop
- →Production SaaS
- →Shipped as a solo build
SBACalculators.com
CurrentFree SBA loan calculators and planning tools. High-intent traffic into the lending ecosystem — useful on its own, and a front door for brokers.
Metrics
- →Organic search property
- →SBA payment, term, and eligibility tools
EquipmentCalculators.com
CurrentEquipment finance calculators for business owners and brokers. Same idea as the SBA tools, pointed at equipment and capex.
Metrics
- →Organic search property
- →Equipment payment and finance tools
CommercialLendingBroker.com
CurrentLender matching for businesses looking for SBA, equipment, and working-capital options. A public-facing network property, not a consulting pitch.
Metrics
- →Borrower-facing matching
- →SBA, equipment, and working capital
SecureBrokerPortal.com
CurrentClient portals for brokers: document collection, communication, and a cleaner borrower experience without bolting together five consumer apps.
Metrics
- →White-label broker portal
- →Document and communication workflow
Past Success
The foundation that made everything else possible
Hadley Media
Full-service experiential marketing agency specializing in entertainment brands. Built and scaled from 2008-2017, growing to 30 employees and establishing dominance in Comic-Con, SXSW, and CES activations. Acquired by Grandesign Media in 2017.
Metrics
- →Acquired by Grandesign Media (2017)
- →100+ major campaigns for Fortune 500 entertainment brands
- →Nationwide event activations at Comic-Con, SXSW, CES, Cannes, Coachella
- →Team of 30 at peak
- →Clients: FOX, Netflix, Marvel, NBC, HBO, Adult Swim, Cartoon Network
Selected Campaign Highlights
Comic-Con Activations
Multi-year partnerships creating immersive experiences for major film and TV launches at San Diego Comic-Con.
Nationwide Tours
Coordinated and executed coast-to-coast promotional tours for blockbuster releases and series premieres.
Street Team Operations
Managed large-scale grassroots marketing campaigns with hundreds of brand ambassadors across major markets.
Custom Installations
Designed and built one-of-a-kind experiential installations for high-profile premieres and industry events.
Creative Work
Storytelling through film and video production
Beyond business ventures, I have a long-standing passion for film and video production. This background in visual storytelling directly influences how I think about product design, user experience, and brand communication.
The principles of good filmmaking—clear narrative, emotional resonance, attention to detail—translate perfectly to building software products that people actually want to use.
Film & Production Credits
My work in film and video production spans feature films, documentaries, and commercial content. From producing to directing, I've been fortunate to work on projects that have premiered at festivals and been distributed internationally.
This creative foundation informs everything I build in tech—great products tell compelling stories, just like great films.
Case study · Sunset
Biglio — audiobook infrastructure I built, then wound down
Biglio was my push into AWS, audio pipelines, and creator channels. It shipped and taught me a ton—but without committing to scale a consumer product, I shut it down. The lessons are what I lean on in B2B today.
Read the full storyMy Approach to Building
Customer-First
I don't build technology for technology's sake. Every feature starts with a real customer problem. If it doesn't move the needle for the user, it doesn't ship.
Profitable from Day One
I'm not interested in raising VC money to subsidize growth. I build businesses that charge real money for real value from the start. Sustainable, profitable, scalable.
Move Fast, Ship Often
Perfect is the enemy of done. I ship MVPs, gather feedback, and iterate rapidly. Staying lean means faster execution than bloated teams.
Leverage Modern Tools
AI, no-code tools, APIs—I use every advantage available. The goal is to solve problems, not to prove I can build everything from scratch.