SalesLeadAgent
AI-powered lead generation and sales intelligence for commercial lending brokers who are tired of cold calling and buying stale lists.
Key Metrics
- Launch Date
- November 2024
- Demo Conversion Rate
- 100%
- Pricing Tiers
- 3 Plans
- Target Market
- Commercial Lending Brokers
The Problem
Commercial lending brokers face a massive challenge: finding qualified equipment finance leads.
Traditional approaches all have serious flaws:
- →Buying lead lists: Stale data, wrong contacts, everyone on the list has been called 100 times already. Conversion rates <1%.
- →Cold outreach at scale: Spam filters kill deliverability. No context means low response rates. Burns your domain reputation.
- →Manual research: Brokers spend 10-15 hours per week researching companies, finding decision-makers, checking LinkedIn. Zero revenue generation during this time.
- →Referrals only: Great quality but doesn't scale. Limited by network size.
The Core Issue:
Brokers need fresh, qualified leads with actual equipment financing needs, not generic contact lists. They need intelligence: who's growing, who just got funded, who's expanding operations.
The Solution
SalesLeadAgent uses AI to find and enrich commercial lending prospects that actually need equipment financing.
How It Works
- 1
AI-Powered Search
Enter your ideal customer profile (industry, size, location, growth signals). Our AI searches across multiple data sources to find companies matching your criteria.
- 2
Lead Enrichment
For each prospect, we gather: company financials, recent funding/growth, key decision-makers, equipment needs indicators, existing financing relationships, and contact information (email, phone, LinkedIn).
- 3
Sales Intelligence
Get AI-generated talking points for each prospect: Why they need financing now, recent business events to reference, personalized outreach angles, and warm introduction opportunities.
- 4
Export & Track
Export leads to your CRM or use our built-in tracking. See which prospects opened emails, engaged with content, or visited your website.
Key Features
- ✓AI-powered prospect search
- ✓Company financial data
- ✓Decision-maker identification
- ✓Verified contact information
- ✓Growth & funding signals
- ✓Personalized outreach angles
- ✓CRM export (CSV, API)
- ✓Engagement tracking
Technical Implementation
Frontend
- Next.js 14 (App Router)
- TypeScript for type safety
- Tailwind CSS for styling
- React Query for data fetching
Backend & Data
- Supabase (PostgreSQL + Auth)
- GPT-4 for AI search & enrichment
- Multiple data APIs (company data, contacts)
- Stripe for payments
Development Timeline
Built in 4 weeks using modern AI development tools.
- Week 1: Core search & enrichment engine
- Week 2: User interface & authentication
- Week 3: Payment integration & export features
- Week 4: Testing, refinement, launch
Results & Traction
Every broker who saw a demo signed up for paid plan
vs. purchased lead lists (customer feedback)
Per broker on manual research
Customer Testimonials
"This is exactly what I've been looking for. The lead quality is night and day compared to the lists I've been buying. Actually qualified prospects who need equipment financing."
— Commercial Lending Broker, Texas
"I was spending 10+ hours a week on LinkedIn and Google trying to find prospects. Now I get better leads in 30 minutes. This pays for itself immediately."
— Equipment Finance Broker, California
Pricing Model
- Starter: $297/month (100 enriched leads)
- Professional: $597/month (300 enriched leads)
- Enterprise: Custom pricing (unlimited leads + integrations)
All plans include AI-powered search, enrichment, sales intelligence, and CRM export.
Lessons Learned
1. Solve your own problem first
I built this because I needed it for my own equipment finance network. That domain knowledge was crucial for understanding what brokers actually needed vs. what they said they needed.
2. High-touch sales for early customers
100% demo conversion came from personally walking prospects through the product. Understanding their specific needs and showing exactly how SalesLeadAgent solves them. This doesn't scale forever, but it's critical early on.
3. Pricing based on value, not cost
A broker making one deal per month from our leads generates $5K-10K in commission. Charging $297-597/month is a no-brainer ROI for them, even though my costs are much lower.
4. AI makes the impossible possible
Lead enrichment at scale used to require a team of VAs or expensive data services. GPT-4 can enrich hundreds of leads with personalized intelligence for pennies per lead. This changes the economics completely.
Want to See SalesLeadAgent in Action?
Book a demo to see how AI-powered lead generation can transform your commercial lending business.